Your rights under the California Consumer Privacy Act
The California Consumer Privacy Act (CCPA) provides you with rights regarding how your data or personal information is treated. Under the legislation, California residents can choose to opt out of the “sale” of their personal information to third parties. Based on the CCPA definition, “sale” refers to data collection for the purpose of creating advertising and other communications. Learn more about CCPA and your privacy rights.
How to opt out
To be eligible to opt-out, you must be browsing from California.
How We Got Here
The CCPA came about largely due to the efforts of Alastair Mactaggart, a San Francisco real estate developer and investor. Mactaggart championed and funded an initiative to get a similar bill put on the ballot, receiving more than 600,000 signatures — significantly more than necessary (though they were never officially certified).
Just days before the signatures were to be certified, California Democrats made an agreement with Mactaggart that if they could get a compromise bill signed into law prior to the deadline to get the initiative on the ballot he’d pull his version. In Mactaggart’s words, the proposed bill was “substantially similar to our initiative … It gives more privacy protection in some areas, and less in others.”
For their part, tech industry giants — some of which spent lots of money to oppose Mactaggart’s ballot initiative — announced they would not attempt to block the compromise bill, noting that while they disagree with much of it, it prevented the ballot initiative from moving forward.
On June 28, 2018, Gov. Jerry Brown, D-Calif., signed CCPA into law.